Cookie Policy
Effective date: 30 June 2026
This Cookie Policy explains how Brand Assets Ltd (“Laki Kane”, “we”, “us”, “our”) uses cookies and similar technologies on lakikane.com (the “Site”). It should be read alongside our Privacy Policy, which explains more generally how we handle personal data.
1. What are cookies?
Cookies are small text files placed on your device when you visit a website. They’re widely used to make websites work, work more efficiently, and to provide information to the website owner. Similar technologies (such as pixels and tracking scripts) are covered by this policy too.
2. The cookie categories we use
You can choose which categories (other than strictly necessary) to allow, using our cookie banner or the “Cookie Settings” link in the website footer.
- Strictly necessary — always active. These are essential for the Site to work (for example, remembering your cookie choices) and don’t require consent.
- Analytics / performance — require your consent. Help us understand how visitors use the Site (e.g. Google Analytics, via Google Tag Manager).
- Advertising / marketing — require your consent. Used to measure and improve our advertising (e.g. LinkedIn Ads).
- Functional — require your consent. Support extra features such as newsletter sign-up forms (e.g. Brevo).
3. Cookies we use
The table below reflects the cookies and trackers we’ve identified on the Site at the time of writing. As our tools change, this list may be updated — check back periodically.
Cookie name | Provider | Category | Purpose | Duration |
_ga, _ga_<container ID> | Google Analytics | Analytics | Distinguishes unique visitors | Up to 2 years |
_gid | Google Analytics | Analytics | Distinguishes visitors over a short period | 24 hours |
_gcl_au | Google Ads / Tag Manager | Analytics / Advertising | Tracks ad click conversions | 90 days |
li_fat_id, lidc, bcookie, bscookie | Advertising | Ad measurement and retargeting | Up to 1 year (varies) | |
UserMatchHistory, AnalyticsSyncHistory | Advertising | Syncs ad tracking data | Up to 30 days | |
sib_cuid and similar | Brevo (Sendinblue) | Functional | Supports newsletter sign-up forms | Session to 1 year |
lk_cookie_consent | Laki Kane (first-party) | Strictly necessary | Remembers your cookie choices | 6 months |
Note: third-party cookie names and durations are set by those providers and may change without notice.
4. Managing your preferences
You can change your cookie preferences at any time using the “Cookie Settings” link in the Site footer, which reopens the cookie banner. You can also:
- control or delete cookies through your browser settings;
opt out of Google Analytics using Google’s browser add-on;
manage LinkedIn advertising preferences at linkedin.com/psettings/advertising.
Please note that blocking strictly necessary cookies may stop parts of the Site working properly.
5. How often we ask for your consent again
We’ll ask you to confirm your cookie preferences again after approximately 6 months, or sooner if we start using new non-essential cookies that need consent.
6. Changes to this policy
We may update this Cookie Policy from time to time, for example when the cookies or tools we use change. The effective date above shows when it was last updated.
7. Contact us
Brand Assets Ltd
128 City Road, London, United Kingdom, EC1V 2NX
Email: headoffice@lakikane.com
